Achieving the Customer-Activated Retail Enterprise with IBM and Oracle

Achieving the Customer-Activated Retail Enterprise with IBM and Oracle

In the new era of purchasing products our lives have moved from store to internet, internet to phone and phones to apps based purchase. Now it becomes difficult for organizations to cater to such a large target audience and treat every customer as a prospect individual customer.
IBM C- suite study has also shown that Digitization has given customer a far more choice to decide about their products and thus CIO have shown focus in Implementing capabilities to deploy diligent marketing on treating each customer as an individual and focus as a lifetime value on each customer. Retail CxO are focusing more on digital engagement but also recognize the persistence of face to face and traditional media. When CxOs were asked what the priorities are to address the need to interact with customers effectively across all channels, the top three results emerged:
1. Respond quickly to emerging trends
2. Identify unmet customer needs
3. Create consistence customer experience
So how to do you achieve better consistency of experience for your customers? Answer to this is what Oracle Retail refers to as Commerce Anywhere. That means any and all combinations of customer interaction be it buy online, return at store; buy in store, deliver to home; click and collect, ubiquitous shopping carts, tailored promotions, meaningful and flexible loyalty programs – anything the customer demands from the powerful super-computer that they now hold in their hands everywhere and anywhere they go. The real challenge for retailers lies in their core merchandising, supply chain and sales processing systems. To find more about how to achieve success,  click  here

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Melanie Rose

About Melanie Rose

At the intersection of retail, technology and strategy - I've been working with retailers around the world for over 14 years as they implement ways to compete in the new omni-channel/commerce anywhere retail landscape. I've had the pleasure of working with so many great retail CIOs and business leaders as they deploy technology to stay competitive. Lived and worked in Asia for two years and worked extensively with retailers in Europe, South America and North America. I call myself an accidental shopper and I have found that this new world of mobility and Commerce Anywhere has opened up new ways for me to shop that fit my busy lifestyle and general impatience. For fun, I like to travel, garden and take care of my pets. Lately I've been scouring auction sites for vintage designer clothing (dangerous!!!). My opinions expressed here are my own and reflect my views of the retail industry as a consumer, a technologist and a global strategist.
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